E-commerce - WebTrade

ONLINE STORE

The Internet environment has several main features - high speed of reaching an unlimited number of users regardless of the distance to them, the ability to describe in detail the products and services offered, attaching additional materials to them such as manuals and training films, the ability to compare parameters and records of customer reviews, electronic payments. It is these characteristics that make the Internet suitable for the realization of an additional sales channel - online stores. They are essentially Web sites with a content management system through which users can order goods and services. With this sales channel the costs are significantly reduced - there is no need to rent expensive retail space (shop), storage costs are minimized, external, courier companies are used for transport, cashless payment is organized. Payment can be made by credit card, debit card, bank transfer, cash on delivery, E-PAY or SMS. In order to be able to update the information of the online store, Web Trade creates, specially designed for the specific business, a content management system and payments. Through a visual admin panel, employees with a username and password can edit the content.

DEVELOP AN ONLINE STORE

The development of the online store goes through several phases:

	PREPARATORY PHASE - a unique strategy for the development of the online store is prepared. The main means of payment are defined. In this phase, Web Trade examines existing similar stores, their positive and negative sides, on the basis of which it develops an optimized offer. A list of e-mail addresses that will be created for the store is made. The user functions are defined:
	catalog of goods and services random system reordering system search by any element or set of criteria best selling preview visualization of the most viewed products products at a promotional price package promotion - one or more products for one price comparison of two or more products user registration registered users to be able to track their order and see orders so far market basket delivery prices, their automatic addition to the products in the basket possibility to generate price list leasing calculator configurator for complex systems catalog of services and / or products ability to save documents (contracts) available for reading from the site automated visualization of information from existing sources banner management system online / offline chat with sales consultant The following advanced features can be built in when defining the functions of the admin panel: Defining different access levels for content editing Banner management Dynamically add and delete catalog levels and categories Dynamic addition and deletion of random and optional product features Promotion code management system Order management and tracking system Automated bidding system Payment management Statistical information analysis Update history and statistics Revenue analysis Registration and user management system
	VISION AND DESIGN DEVELOPMENT PHASE - a complete vision is developed, including colors and accents, basic design. A basic design is usually offered in three conceptually different variants. One of the options to be developed is chosen. Suggestions for the design of the internal pages are made. The design is tested in an ergonomic, intuitive and functional aspect.
	STORE CODING PHASE - the name of the online store (domain) is reserved, the client provides texts that are loaded initially, hosting is reserved, the pages are created, as well as the links between them, the database is developed, the specialized functions, the administrative panel is developed, the store is loaded, the e-mail addresses are created, the connection to the bank accounts is set up.
	TESTING PHASE - the store is tested for completeness, performance of basic functions, consistency of relationships, fulfillment of the main purpose, correct financial transactions. The content management system is being tested.

The final acceptance of the online store is extremely important, after which it is optimized and registered in many specialized, thematic portals and search engines.

After creating the online store, practical training of the staff for working with the content management system is carried out. The training is on two levels - training for the IT administrator and training for the system operators. To confirm the successful implementation of the project, we analyze and compare the actual results with the forecasted ones.

ONLINE STORE SUPPORT

After the development of an online store, if desired by the customer, we provide support for the store. Maintenance is paid on a monthly basis and includes:

Check for proper functioning of the portal name (domain). Regular and timely notification of the expiration of the domain

Checking for proper functioning and accessibility of the site (hosting). Tracking and troubleshooting. Regular and timely notification of the expiration of the validity of the hosting