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Business Analysis
Most companies view the Internet as a marketing and advertising medium from which they can derive indirect profits. We must pay attention to the fact that there are some types of businesses that can make direct profits through the Internet. Internet tools for direct profits are portals and online stores. We can also include specialized software that serves to reduce costs through optimization and automation or increase profits through the provision of new services.
When starting a Business project on the Internet, we need to answer the question "Can we make money on the Internet?". The answer to this question is obtained as a result of the specialized financial service of Web Trade - Business Analysis.
BUSINESS ANALYSIS IS DIVIDED INTO SEVERAL PHASES:
Collection of internal company information - considers and summarizes information on products and services offered, sales volumes, fixed costs and variable production costs, supply management, investment budget, etc.
Collection of external information - development of the business sector, market competitors, positioning in terms of price / quality, target customer segment, customer purchasing power, unique advantages in offering products, etc.
Defining the objectives of the investment project - regardless of the chosen tool - portal, online store or specialized software, Web Trade advises defining the ultimate goal of the project and the values of the relevant indicators.
Defining the investment - the investment is considered as a dynamic indicator in terms of time forming the investment cash flow. From the goals set so far, a decomposition of the functions necessary for their achievement is made. These functions form the estimated price for the initial investment, and the desired sales volumes form the regular investment in advertising.
Valuation of the investment project in the conditions of security - the main valuation methods are used - payback period and average profitability, as well as discounting methods - net present value, internal rate of return, profitability index.
Risk measurement and assessment - measurement and assessment shall be performed by means of scenario analysis and sensitivity analysis.
BUSINESS RESULTS ANALYSIS IS DESCRIBED INVESTMENT PROSPECTUS BUSINESS CONCEPTS, STRATEGIES, SALES AND MARKETING, INVESTMENTS, KEY FINANCIAL INDICATORS PROJECT RISK INVESTMENTS, PUBLIC EFFECT AND RISK OF CORRECTIONS PUBLIC SECTOR.