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Internet platforms

Business Analysis

Most companies view the Internet as a marketing and advertising medium from which they can derive indirect profits. We must pay attention to the fact that there are some types of businesses that can make direct profits through the Internet. Internet tools for direct profits are portals and online stores. We can also include specialized software that serves to reduce costs through optimization and automation or increase profits through the provision of new services.

When starting a Business project on the Internet, we need to answer the question "Can we make money on the Internet?". The answer to this question is obtained as a result of the specialized financial service of Web Trade - Business Analysis.

BUSINESS ANALYSIS IS DIVIDED INTO SEVERAL PHASES:

Collection of internal company information - considers and summarizes information on products and services offered, sales volumes, fixed costs and variable production costs, supply management, investment budget, etc.

Collection of external information - development of the business sector, market competitors, positioning in terms of price / quality, target customer segment, customer purchasing power, unique advantages in offering products, etc.

Defining the objectives of the investment project - regardless of the chosen tool - portal, online store or specialized software, Web Trade advises defining the ultimate goal of the project and the values of the relevant indicators.

Defining the investment - the investment is considered as a dynamic indicator in terms of time forming the investment cash flow. From the goals set so far, a decomposition of the functions necessary for their achievement is made. These functions form the estimated price for the initial investment, and the desired sales volumes form the regular investment in advertising.

Valuation of the investment project in the conditions of security - the main valuation methods are used - payback period and average profitability, as well as discounting methods - net present value, internal rate of return, profitability index.

Risk measurement and assessment - measurement and assessment shall be performed by means of scenario analysis and sensitivity analysis.

BUSINESS RESULTS ANALYSIS IS DESCRIBED INVESTMENT PROSPECTUS BUSINESS CONCEPTS, STRATEGIES, SALES AND MARKETING, INVESTMENTS, KEY FINANCIAL INDICATORS PROJECT RISK INVESTMENTS, PUBLIC EFFECT AND RISK OF CORRECTIONS PUBLIC SECTOR.

Content Management

WEB SITE WITH CONTENT MANAGEMENT SYSTEM

Once a website is built, changes to its content are often required. The changes can be caused by various reasons. The most common are updates of products and services, conditions, promotions, photos, galleries. Of course, sometimes it is necessary to change administrative information such as contacts, partners, completed projects and more. The speed and accuracy with which information is updated determines the competitive advantage. In order to be able to update the information on the Website yourself, Web Trade creates a content management system, specially designed for the specific business. Through a visual admin panel, employees with a username and password can edit the content.

DEVELOPMENT OF A WEBSITE WITH A CONTENT MANAGEMENT SYSTEM

The development of a website with a content management system goes through several phases:

PREPARATORY PHASE - a unique strategy is developed for the development of the site depending on the ultimate goal - presentation of the company, presentation of products, sale of products, comparison of products, provision of information services or provision of online services. The main clients of the site are defined, there is a way to reach them. In this phase we study existing similar solutions and their positive and negative sides, on the basis of which we develop an optimized proposal. A list of e-mail addresses that will be created for the site is made. The dynamic elements of the Website are defined. The classes of dynamic elements are:

Individual photos, photo gallery or photo gallery arranged by different features
Individual texts, formattable texts, formattable texts and photos
Catalog of services and / or products
Change the structure and content of the menus
Ability to save documents (files) available for reading from the site
Define promotions, discounts, top offers, most popular
Automated visualization of information from existing sources
The following advanced features can be built in when defining the functions of the admin panel
Defining different access levels for content editing
Reservation system management
Statistical information analysis
Update history and statistics

VISION AND DESIGN PHASE- a complete vision is developed, including colors and accents, basic design. A basic design is usually offered in three conceptually different variants. One of the options to be developed is chosen. Suggestions for the design of the internal pages are made. The design is tested in an ergonomic, intuitive and functional aspect.

SITE CODING PHASE- the name of the site (domain) is reserved, the client provides texts that are poured into the site, hosting is reserved, the pages are created, as well as the links between them, the database is developed, the specialized functions are developed, the administrative panel, the site is loaded, the e-mail addresses are created.

PHASE TESTING- the site is tested for completeness, implementation of basic functions, consistency of links, fulfillment of the main goal. The content management system is being tested. The final acceptance of the Website with a content management system is of utmost importance, followed by optimization and registration in a number of specialized, thematic portals and search engines.
After the development of the Website, practical training of the staff for work with the content management system is carried out.
In some cases the training is on two levels - training for the IT administrator and training for the system operators. To confirm the successful implementation of the project, we analyze and compare the actual results with the forecasted ones.

SITE MAINTENANCE WITH CONTENT MANAGEMENT SYSTEM

After the development of a Web site with a content management system, at the request of the client, we provide site support. Maintenance is paid on a monthly basis and includes:

Check for proper functioning of the site name (domain). Regular and timely notification of the expiration of the domain

Check for proper functioning and accessibility of the site (hosting). Tracking and troubleshooting. Regular and timely notification of the expiration of the validity of the hosting

Remove, create and redirect mailboxes (e-mail). Assistance and assistance in installing the client's computer

Troubleshoot site content or functionality. Modification of minor elements, etc.

Evaluate the effectiveness of the content management system, prepare optimization proposals and extended functionality

Website editing services, photo processing, catalog entry

INTERNET PORTAL

In the Internet space there is a certain category of Web sites with a content management system that serves to provide information services. These Web sites profiled in a particular area are called Internet portals. The portal is quite often used as an entry and send point, claiming to exhaust the connection when using it, which it represents. The portal has two main revenue channels - advertising and subscription. During the advertising in the portal there is an opportunity for placing advertising photos - banners. The banners come in 10 basic sizes. Banner revenue is determined by the size of the banner, the time it is activated, the number of clicks on it. Another strategy for generating revenue is to provide information on a subscription basis. In this case, the subscriber pays for the information received. Payment can be made by credit card, debit card, bank transfer or SMS. The payment can refer to the complete information for a certain time (week month) or a certain volume (number of documents). In order to be able to independently update the information in the internet portal, a Web Trade has been created, specially designed for a specific business, content management system. Through a visual admin panel, employees who have access to a username and password can edit the content

WEB PORTAL DEVELOPMENT

The development of a web portal goes through several phases:

PREPARATORY PHASE - a unique strategy is developed for the development of the site depending on the ultimate goal - presentation of the company, presentation of products, sale of products, comparison of products, provision of information services or provision of online services. The main clients of the site are defined, there is a way to reach them. In this phase we study existing similar solutions and their positive and negative sides, on the basis of which we develop an optimized proposal. A list of e-mail addresses that will be created for the site is made. The dynamic elements of the Website are defined.

The classes of dynamic elements are:

Individual photos, photo gallery or photo gallery arranged by different features
Individual texts, formattable texts, formattable texts and photos
- Catalog of services and / or products
- Change the structure and content of the menus
- Ability to save documents (files) available for reading from the site
- Define promotions, discounts, top offers, most popular
- Automated visualization of information from existing sources

The following advanced features can be built in when defining the functions of the admin panel:

Defining different access levels for content editing
Reservation system management
Statistical information analysis
Update history and statistics

VISION AND DESIGN PHASE- a complete vision is developed, including colors and accents, basic design. A basic design is usually offered in three conceptually different variants. One of the options to be developed is chosen. Suggestions for the design of the internal pages are made. The design is tested in an ergonomic, intuitive and functional aspect.

SITE CODING PHASE- the name of the site (domain) is reserved, the client provides texts that are poured into the site, hosting is reserved, the pages are created, as well as the links between them, the database is developed, the specialized functions are developed, the administrative panel, the site is loaded, the e-mail addresses are created.

PHASE TESTING - portal for tests for full performance, performance of basic functions, consistency of connections, performance of the main goal. A content management system is being tested.
- website for completeness tests, performance of basic functions, consistency of connections, fulfillment of the main goal. Tests are a content management system. The final adoption of the website with a content management system is extremely important, and then optimization and registration is done in a number of specialized, thematic portals and search engines.
After the creation of an internet portal, practical training of the staff for work with a content management system is carried out. In some cases, the training is on two levels - training as an IT administrator and training as a system operator.
To confirm the successful implementation of the project, analysis and comparison of actual results with forecasting.

INTERNET PORTAL SUPPORT

After the development of an internet portal, at the request of the client, support of the portal will be provided. Maintenance shall be paid on a monthly basis and shall include:

Check for proper functioning of the site name (domain). Regular and timely notification of the expiration of the domain
Check for proper functioning and accessibility of the site (hosting). Tracking and troubleshooting. Regular and timely notification of the expiration of the validity of the hosting
Remove, create and redirect mailboxes (e-mail). Assistance and assistance in installing the client's computer
Troubleshoot portal content or functionality. Change of insignificant elements, etc.
Services for editing the content of the Internet portal, processing photos, entering information

ONLINE STORE

The Internet environment has several main features - high speed of reaching an unlimited number of users regardless of the distance to them, the ability to describe in detail the products and services offered, attaching additional materials to them such as manuals and training films, the ability to compare parameters and records of customer reviews, electronic payments. It is these characteristics that make the Internet suitable for the realization of an additional sales channel - online stores. They are essentially Web sites with a content management system through which users can order goods and services. With this sales channel the costs are significantly reduced - there is no need to rent expensive retail space (shop), storage costs are minimized, external, courier companies are used for transport, cashless payment is organized. Payment can be made by credit card, debit card, bank transfer, cash on delivery, E-PAY or SMS. In order to be able to update the information of the online store, Web Trade creates, specially designed for the specific business, a content management system and payments. Through a visual admin panel, employees with a username and password can edit the content.

DEVELOP AN ONLINE STORE

The development of the online store goes through several phases:

	PREPARATORY PHASE - a unique strategy for the development of the online store is prepared. The main means of payment are defined. In this phase, Web Trade examines existing similar stores, their positive and negative sides, on the basis of which it develops an optimized offer. A list of e-mail addresses that will be created for the store is made. The user functions are defined:
	catalog of goods and services random system reordering system search by any element or set of criteria best selling preview visualization of the most viewed products products at a promotional price package promotion - one or more products for one price comparison of two or more products user registration registered users to be able to track their order and see orders so far market basket delivery prices, their automatic addition to the products in the basket possibility to generate price list leasing calculator configurator for complex systems catalog of services and / or products ability to save documents (contracts) available for reading from the site automated visualization of information from existing sources banner management system online / offline chat with sales consultant The following advanced features can be built in when defining the functions of the admin panel: Defining different access levels for content editing Banner management Dynamically add and delete catalog levels and categories Dynamic addition and deletion of random and optional product features Promotion code management system Order management and tracking system Automated bidding system Payment management Statistical information analysis Update history and statistics Revenue analysis Registration and user management system
	VISION AND DESIGN DEVELOPMENT PHASE - a complete vision is developed, including colors and accents, basic design. A basic design is usually offered in three conceptually different variants. One of the options to be developed is chosen. Suggestions for the design of the internal pages are made. The design is tested in an ergonomic, intuitive and functional aspect.
	STORE CODING PHASE - the name of the online store (domain) is reserved, the client provides texts that are loaded initially, hosting is reserved, the pages are created, as well as the links between them, the database is developed, the specialized functions, the administrative panel is developed, the store is loaded, the e-mail addresses are created, the connection to the bank accounts is set up.
	TESTING PHASE - the store is tested for completeness, performance of basic functions, consistency of relationships, fulfillment of the main purpose, correct financial transactions. The content management system is being tested.

The final acceptance of the online store is extremely important, after which it is optimized and registered in many specialized, thematic portals and search engines.

After creating the online store, practical training of the staff for working with the content management system is carried out. The training is on two levels - training for the IT administrator and training for the system operators. To confirm the successful implementation of the project, we analyze and compare the actual results with the forecasted ones.

ONLINE STORE SUPPORT

After the development of an online store, if desired by the customer, we provide support for the store. Maintenance is paid on a monthly basis and includes:

Check for proper functioning of the portal name (domain). Regular and timely notification of the expiration of the domain

Checking for proper functioning and accessibility of the site (hosting). Tracking and troubleshooting. Regular and timely notification of the expiration of the validity of the hosting